Clear
and accessible communication has become essential these days. Information
design addresses this need by blending typography, illustration, communication studies,
ergonomics, psychology, sociology, linguistics, computer science, and variety
of others fields to create concise and clear message. Communication
technology allows people to globally share information, designers now must
communicate ideas to people who may or may not share their native language,
aesthetic sensibilities, or cultural understanding.
As
technological progress marches onward, people spend more time at work, and
mobile devices have invaded leisure and family time. While that happens, people
still find time to do thing they enjoy and to engage with family and friends.
We’re all “multitasking” more than ever before.
Before
the advent of commercial printing, information was spread verbally: books were
rare, expensive, and created by hand, and literacy levels were low. Then
movable type and printing presses increased, followed by the invention of
mass-media outlets such as radio and TV. It used to be one primarily based on
sender-receiver models. Compare that to the world in which we now live, your day may include messages delivered via print,
TV, radio, website, email, text message, blog, social network, and many more.
However, technology
and communication have always been linked. The users evolve as quickly as the
tools themselves. Designers need to understand how and why people are using
those tools, and also need to respond to technological changes by updating
their tools; for example, moving from ruling pens to Rapidographs to Adobe
Illustrator. It’s an opportunities for designers to create meaningful context.
As
our world becomes more complex, this expertise is increasingly important to the
way we live, work, and share ideas. Information design is ultimately a
human-center practice. Careful consideration of user’s needs determines the appropriate
content.
